Homesy

A new name & brand designed with a mission to change how we buy houses.

Sector

Construction
Home Ownership

Services

Brand Strategy & Identity
Creative Direction

The design problem.

Can you help us out with some UX/UI and wireframes.

Redesign a brand to better align with the company mission.

As most of our work finds us, a friend of a client of a client had a startup that needed some user experience for their dashboard platform. We got on the phone and they explained the business idea, showed us where things currently are, and asked what we could do to improve it.

HouseWiz. A digital only platform for buying a house with more transparency and less (no) paperwork.

After the call we sat for a minute reviewing everything. They already had a name and a logo - but it didn’t align with the mission and vision of where they wanted to take the business, which was national.

The process.

So we thought about it.
HouseWiz needed a total shift.
A new name that connected the brand with the mission of making home buying easier.

So we spent the next few days researching the market. How do new construction companies speak? What do home buyers want that the industry currently doesn't offer them? What would resonate with everyone interested in buying a house?

The new name needed to be trusting, easy to understand, and work well when partnered up with any new home construction company in the country.

After researching, we noticed that most new builders used the word "Home" rather than "House" (HouseWiz) in their names and branding. We agreed that the word home comes across as much more inviting and comforting. We pitched the new brand and name to the client about 48 hours after our first meeting and they loved it - so much so we bought the domain yourhomesy.com that same day. Now we just needed to develop the brand.