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Complete redesign of Wichita's favorite pool & patio online shop.
Ultra Modern approached us to rethink their entire website. It needed a refresh, both in design and overall user experience. We took inspiration from national retails; what they're doing right, and recognized what we thought needed improvement. Upon entering the homepage, we wanted to create an experience from top to bottom. Clean, organized sections for every department within the store. Visible paths that made finding where you were going easy for everyone.
Responsive mobile experience.
Because everyone shops for a hot tub from their phone.
We organized all helpful information and secondary pages in a single dropdown that allows customers to quickly access anything from store hours, to locations, to a phone number so you can just speak with a (damn) human.
We wanted to make hot tub shopping almost as easy as just using your neighbors when they're on vacation. No Shame.
Built on an intuitive platform, Ultra Modern's redesigned eCommerce store keeps things simple and easy to use.
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